![]() ![]() Looks for abrupt dips in organic traffic that could signal Google’s manual actions, which are difficult to lift. The report contains the number of referring domains, with the most common anchor text on top.Īhrefs also provides in the “Overview” section a snapshot of organic traffic over the years. Enter the domain name at “Site Explorer” and go to “Anchors” in the “Backlink profile” section. There is no maximum usage limit with the Bulk Domain Availability checker. Ahrefs is a paid tool that makes anchor text analysis easy. The check domain availability bulk tool is free to use an online tool by SEOMagnifier. Anchor text that exactly matches searchable keywords.Ī natural backlink profile consists of brand names and common words.Large groups of backlinks with the same anchor text (that often reads unnaturally).I prefer looking at anchor text and identifying spammy links via: There are many ways to spot low-quality backlinks. So stay clear of domains with spammy backlinks. But in my experience, poor link-building practices used by a previous owner tend to harm the organic search rankings of the acquirer. Google claims to know (and consider) when a domain changes owners. ![]() PublicSearch PublicAhrefs for backlinks and traffic. Avoid sites with poor content and networks of interlinked sites.ĭomainIQ reveals sites associated with a domain, when it was registered, and ownership changes. More detailed info requires an upgrade, starting at $24.95 per month. The free version reveals the number of sites (with snapshots) associated with the domain, when it was registered, and ownership changes. Nonetheless, a few tools have stored those records, facilitating a review.ĭomainIQ is one such tool. Checking domain records is challenging given stricter domain privacy laws and default privacy settings at registrars. Analyzing the “About Us” page iterations can help.Ģ. Enter the domain you are considering, and check the saved records over several years - review changes during that period, including new owners. Wayback Machine, the largest free archive of web pages, is perfect for that purpose. The acquired domain should closely align with your current (or future) business. Knowing the content of the prior site is important because its associations will be difficult to overcome, especially if it was active for several years. So before investing in a used domain, run it through these three tools:ġ. A domain name with a history of spammy search engine optimization could mean big trouble if the acquirer redirects its backlinks and thus passes Google’s penalties. Whatever the reason, buying a used domain requires much due diligence. Another is the name itself, especially if it represents your business or includes a primary keyword. One rationale for buying a second-hand domain name is inheriting the backlinks. ![]()
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